Berry Category in transition: Blueberries building as strawberries ease
The berry category is in a state of transition, with different berries moving through their respective
seasonal phases.
Overall, blueberries are shaping up to take over as the category’s primary growth driver, with
blackberries providing added support. Strawberries remain plentiful but are edging closer to seasonal decline, while raspberries continue to face challenges with consistency.
Berry Category in balance: Strawberries and blueberries drive growth
Strawberries are once again the standout in the berry category, with strong growth in both
revenue and volume helping to lift overall performance. Their peak season availability, supported
by competitive pricing and strong shopper demand, is driving the category forward.
Blueberries also delivered positive results this week, with both revenue and volume increasing as supply and quality supported stronger in-store movement.
