
Aldi has launched holiday deals in partnership with Ignite Travel group, adding to their diversification, which includes pet insurance and telecommunications. The deals will be like Aldi’s special buys, where only a limited number are available for sale. The current deals include both domestic and international travel as well as cruises and group tours aimed at providing great value. Aldi is leveraging their shopper base who have had positive shopping experiences in store and with special buys and trust Aldi to provide quality and value.