
Discount supermarket chain Aldi is steadily tightening its hold on Australia’s grocery market,
posting $13.3 billion in sales for 2024, up nearly 10% year-on-year—a growth rate roughly three
times that of Coles and Woolworths. The German-owned retailer now ranks as Australia’s third-
largest grocer, behind Coles ($39.98 billion) and Woolworths ($51.45 billion).
While operating on a smaller footprint—602 stores nationwide—Aldi continues to outperform in
efficiency and customer appeal. Its 2024 profit rose to $403.7 million, though higher staff wages
drove total expenses up 15% to $1.47 billion. Despite these costs, the company remains a
lucrative asset for its reclusive German owners, with $900 million in dividends sent to parent
company Aldi Süd KG across 2024 and early 2025. Cumulative Australian dividends have now
surpassed $2 billion since 2022.
Aldi’s lean, small-format model and focus on private-label goods continue to set it apart from
traditional supermarket formats. Known for its limited but competitively priced product range—
and seasonal events like its ski gear sale—Aldi has cemented itself as both a value leader and a
disruptive force in Australian retail. The company also contributed $178.6 million in tax on $12.5
billion in declared sales for fiscal 2024, underscoring its growing economic footprint.
Aldi’s double-digit growth and sustained dividend flows highlight its maturing dominance in a low-
margin sector. As inflation-conscious consumers drive demand for value, the German
discounter’s streamlined operations and aggressive pricing strategy continue to challenge
Australia’s grocery duopoly. Aldi only ranges around 10% of the products that Coles and
Woolworths stock and net profit margin is lower at 3% for calendar year 2024, compared with
Coles at 4.5% and Woolworths at 5.4% for a different reporting period FY25.