Halloween is becoming a major event in Australia, with one in five Aussies planning to celebrate on October 31. The Australian Retailers Association (ARA) reports that Halloween-related retail sales are up by 20%, driven by solid demand for costumes, decorations, and treats. Department stores have sold hundreds of thousands of costumes, while supermarkets report a 25% increase in pumpkin sales as Australians embrace Jack O’ Lantern carving. 

Australians will spend around $450 million on Halloween in 2024, with top spending categories including treats for trick-or-treaters (38%), costumes (37%), and home décor (32%). Most enthusiastic are Australians aged 35-59, with 34% planning to join in the festivities, compared to 25% of younger adults. 

This surge in Halloween spending suggests a positive trend for consumer confidence in Australia. Increased retail sales across costumes, decorations, and confectionary—non-essential items tied to holiday celebration indicate that many Australians are comfortable spending on leisure and festivity. When consumers feel financially secure, they’re more inclined to allocate funds toward discretionary items like Halloween gear. 

https://www.roymorgan.com/findings/ara-roy-morgan-media-release-halloween-2024