Total berries softened slightly this week, with small declines in both revenue and volume. It’s a

gentle correction rather than a major shift, as the category continues to balance itself through

several regional transitions.

Strawberries moved lower in revenue and volume, which reflects the expected lull between major

growing regions. Queensland has mostly wrapped up for the season, with only a small but steady

trickle of fruit still coming through. Victoria and South Australia have now moved past their first

flush, and both regions are heading into a 3 to 4 week supply lull before volumes lift again as

plants return to production.

Blueberries were the standout performer this week, with strong gains in both revenue and

volume. rabbiteye has officially commenced, albeit in very early and light volumes. Supply is

expected to build quickly from here, with a more pronounced ramp-up anticipated over the next

10 days as the main pick comes online. This early strength marks the beginning of the seasonal

shift into the summer peak.

Raspberries posted a solid increase in volume with a slight softening in revenue, suggesting

demand remains steady as supply continues to recover. Warmer spring conditions are helping

plant performance rebound, leading to more consistent week-to-week availability.

Blackberries continued their gentle upward trend with modest lifts in both revenue and volume.

Quality remains strong as the season builds, and retailer interest is steady, creating a stable

platform for further growth as supply expands.