The berry category was relatively stable this week, with total berry revenue up 1.7% and volume

up 4.2% compared to the previous week. This small overall lift was driven primarily by

strawberries, while other berry lines saw softer performance as supply transitions continue

across regions.

Strawberries remained the standout performer, with revenue up 15.4% and volume up 17.3%

week-on-week. The strong uplift in volume reflects the onset of Victorian supply, which has now

come online in full, while production continues out of Queensland, South Australia, Victoria, and

Western Australia — creating a notable overlap in seasons. This increase has been supported by

favourable weather conditions and improved fruit quality. While volumes remain moderate

overall, the trend confirms that the VIC season is well underway, with strong potential for further

growth as more growers enter the market through November.

Blueberries held steady, with revenue down just 0.4% and volume easing slightly (-1.0%). The

minor reduction reflects the ongoing transition between northern and southern growing regions,

as Queensland and Northern NSW crops continue to taper off while Western Australia and

Tasmania pick up supply. Volume continues to be consistent but slowly reducing out of the

northern regions in the lead-up to the rabbiteye season. Quality challenges are increasing as

northern growers reach the end of their harvests, so it’s important that growers keep a close eye

on fruit quality, particularly around mould, rots, and fruit fly larvae.

Raspberries and Blackberries softened notably this week. Raspberry revenue fell 9.5% with

volume down 10.3%, while Blackberries declined 12.6% in revenue and 16.3% in volume. This

trend reflects tightening supply and the end of early-season flushes. Although movement has

slowed, fruit quality remains generally sound, and availability is expected to stabilise as the

season progresses, and southern supply regions contribute more fruit to market.