Costco is Australia’s most trusted grocery brand

2025 Retail proposition index by OC&C Strategy consultant is showing Costco is Australia’s most

trusted grocery brand. This result is based on a survey of 5000 shoppers asking their attitudes

towards 100 retailers with whom they had shopped in the previous 3 months. In the grocery

category shoppers scored Coles and Woolworths worse than Costco for value for money and

less fun to shop. Both majors have seen declines in trust, low prices and customer service

metrics.

Respondents have voted Aldi as their 5th favourite retailer and Harris Farm as 10th favourite.

Brand trust is the best guarantee for long term market share. Younger shoppers Millennials and

Gen Z are more focussed on a clear proposition and report shopping at Harris Farm and Costco

higher than at Coles and Woolies because they understand and buy into what these brands

stand for. Sustainability concerns rebounded in 2025 with 30% saying it influences their shopping

behaviour and this is higher for Gen Z at 40%.

This report has been running for the last 5 years and gives new insight into brand trust. Roy

Morgan brand trust report is more widely used.

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Severe Tropical Cyclone Narelle made landfall south of Coral Bay on Friday 27 March as

Blueberry volume surge drives Berry movement despite softer Category conditions

The berry category delivered mixed results this week. Blueberries led the charge, with volumes up

Underlying Inflation comes in higher than expected driven by Housing, Food & Beverages

Australia’s inflation remained stubbornly high in January 2026, coming in slightly hotter than economists had

Raspberry resilience supports berry category amid mixed performance

GLP-1 Medications Begin to Reshape Global Eating Patterns

A surge in the use of GLP-1 weight-loss medications is starting to reshape how people

Blueberry volumes lead a week of measured changes

Total berries dipped slightly in revenue this week, though volume managed a modest lift, reflecting

Cyclone Narelle — WA Weekend Update

Severe Tropical Cyclone Narelle made landfall south of Coral Bay on Friday 27 March as a Category 3 system with gusts up to...

Blueberry volume surge drives Berry movement despite softer Category conditions

The berry category delivered mixed results this week. Blueberries led the charge, with volumes up 14.0%, while strawberries lifted modestly by 3.4%. In...

Underlying Inflation comes in higher than expected driven by Housing, Food & Beverages

Australia’s inflation remained stubbornly high in January 2026, coming in slightly hotter than economists had expected and reinforcing the likelihood of further interest...

Costco is Australia’s most trusted grocery brand

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Cyclone Narelle — WA Weekend Update

Blueberry volume surge drives Berry movement despite softer Category conditions

Underlying Inflation comes in higher than expected driven by Housing, Food & Beverages

Raspberry resilience supports berry category amid mixed performance

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Blueberry volumes lead a week of measured changes

Cyclone Narelle — WA Weekend Update

Blueberry volume surge drives Berry movement despite softer Category conditions

Underlying Inflation comes in higher than expected driven by Housing, Food & Beverages

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