Eureka Blueberries trials cardboard punnets to understand consumer acceptance.

If you are living in Northern NSW, you might have noticed a trial that has commenced with Cardboard punnets in 29 Coles stores. The project supported by Opal Packaging aims to understand how customers shop (whether they accept or reject the idea of cardboard punnets) and also work through any supply chain and packing issues that would be of concern to roll this out on a commercial scale. The trial will run for eight weeks and will have the full insights by early next year.

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Eureka Blueberries trials cardboard punnets to understand consumer acceptance.

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