A recent survey examined the important factors in purchasing brands in Australia and compared these to global averages. Australians are most concerned about affordability, which is unsurprising given the cost-of-living pressures at present, with ongoing inflation hitting our purchasing power and the hiking of interest rates. 

Whilst only one-third of households have a mortgage, a new statistic from the Reserve Bank of Australia found that one out of 7 households with a mortgage were in negative cash flow in July. This means their expenses were greater than their income, and they have had to draw down savings. This is concerning as more households may find themselves in this category as prices of goods keep rising. 

Australians lag behind Global consumers in terms of the number who place importance on environmentally friendly or sustainability when they purchase brands, however, it still makes the top 5 list. Brands can be early movers in this space and invest in their green credentials in order to get the first mover advantage, take up grants and also future-proof their future earnings as consumers will come to expect such credentials, and governments will most likely legislate the required standards and emissions targets.