Fresh produce consumer behaviour update by fiftyfive5

Hort Australia recently hosted a webinar presenting the findings from the fiftyfive5 survey of produce buyers. 95% of main grocery buyers have noticed price increase in produce and of these 57% believe prices have increased significantly. This is driven by the media coverage of cost of living pressures and contributes to an increased awareness of prices in store.
Woolworths prices drop 0.2% due to Fresh produce supply growth

Woolworths prices drop 0.2% due to Fresh produce supply growth and lower meat prices
Prices remain stable as signs of improvement are seen across blueberries and strawberries.

Prices will remain stable over the coming week with signs that we could see some improvement in blueberries and strawberries before the summer production kicks into full gear; raspberries continue on the up, and the pre-Xmas demand lull is on the horizon.