More customers shopping frequently dives growth in standard blueberries
Increase in customers and frequency of purchase driving growth in Standard Blues
Unemployment rate drops to 3.7%
Unemployment rate drops to 3.7%
Consumer confidence bucks the trend and rose ahead of Black Friday/Cyber Monday sales
Last week Roy Morgan’s consumer confidence survey found confidence rose 0.4% ahead of the Black Friday/Cyber Monday sales weekend (24th of Nov to 27th of Nov). Black Friday & Cyber Monday is a tradition from the US where online retailers offer big discounts however, we are seeing brick and mortar retailers also take up this marketing initiative offering discounts to shoppers in a bid not to miss out on revenue.
