Walmart is leading the way with Invisible Barcodes. 

Whilst it has been around as a trial since 2019, Walmart is now rolling invisible barcodes across “Great Value” range to enhance the self-checkout experience. Developed in collaboration with Digimarc, this technology embeds barcodes across the packaging, allowing customers to scan items without locating a specific barcode.

Blueberries have dropped off before the Rabbiteye crop starts and Strawberries continue to bounce up for the next few months. 

Blueberries have dropped off from the week prior, and we are expected to be moving down towards the lull before the Rabbiteye crop. Strawberries have continued to bounce up and will continue this trajectory for the next few months. However, it’s a very different supply curve to 2023. Raspberries have also bounced up week on week, but our grower group are ahead of the production curve with another +50% increase in weekly production. Blackberries dropped back week on week again to the same volume 3 weeks ago.