Raspberry resilience supports berry category amid mixed performance

Compared with last week’s broad-based pressure, this week shows a more polarised performance across the category. Total berry revenue has lifted modestly week on week despite a decline in overall volume, indicating strong growth in select lines is offsetting continued throughput softness elsewhere. Strawberries experienced a decline across both revenue and volume week on week. Volume […]

Berry Category in transition: Blueberries building as strawberries ease

The berry category is in a state of transition, with different berries moving through their respective

seasonal phases.

Overall, blueberries are shaping up to take over as the category’s primary growth driver, with

blackberries providing added support. Strawberries remain plentiful but are edging closer to seasonal decline, while raspberries continue to face challenges with consistency.

Costco 4% market share and growing 

Costco first entered the Australian market in 2009 and now has 15 warehouses and 1.5 million members. The US retailer operates a membership model costing $60 per year and this has proved successful in increasing loyalty and incentivising shopping trips to get the savings to offset the annual membership fee.

 Mixed week for Berries: Blueberries rise, other categories ease back. 

The berry category softened slightly this week, with total berry revenue down 1.8% and volume down 3.8%. Blueberries continued to lead the category, recording a 28.2% increase in volume and a 17.7% lift in revenue. This reflects a strong build in industry supply as we move toward full-season production, particularly from QLD, NSW, and VIC regions.

Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion. 

Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion. Strawberries have dropped volume week on week, but retail prices have come back with the expected pricing pressure from Blueberries. Raspberries have dropped volume nationally after the heat event, and Blackberries are behind week on week from a volume perspective.

Fresh produce consumer behaviour update by fiftyfive5 

Hort Australia recently hosted a webinar presenting the findings from the fiftyfive5 survey of produce buyers. 95% of main grocery buyers have noticed price increase in produce and of these 57% believe prices have increased significantly. This is driven by the media coverage of cost of living pressures and contributes to an increased awareness of prices in store.