Raspberry resilience supports berry category amid mixed performance

Compared with last week’s broad-based pressure, this week shows a more polarised performance across the category. Total berry revenue has lifted modestly week on week despite a decline in overall volume, indicating strong growth in select lines is offsetting continued throughput softness elsewhere. Strawberries experienced a decline across both revenue and volume week on week. Volume […]
Berry Category in transition: Blueberries building as strawberries ease

The berry category is in a state of transition, with different berries moving through their respective
seasonal phases.
Overall, blueberries are shaping up to take over as the category’s primary growth driver, with
blackberries providing added support. Strawberries remain plentiful but are edging closer to seasonal decline, while raspberries continue to face challenges with consistency.
Costco 4% market share and growing

Costco first entered the Australian market in 2009 and now has 15 warehouses and 1.5 million members. The US retailer operates a membership model costing $60 per year and this has proved successful in increasing loyalty and incentivising shopping trips to get the savings to offset the annual membership fee.
Aldi launches into delivery with DoorDash

Aldi announced last Tuesday a new partnership with DoorDash to enter the delivery market for groceries in a bid to compete with Coles and Woolworths.
Mixed week for Berries: Blueberries rise, other categories ease back.

The berry category softened slightly this week, with total berry revenue down 1.8% and volume down 3.8%. Blueberries continued to lead the category, recording a 28.2% increase in volume and a 17.7% lift in revenue. This reflects a strong build in industry supply as we move toward full-season production, particularly from QLD, NSW, and VIC regions.
Blueberries dropped week on week, and we expect similar numbers again, but we are likely on our last main harvest of the 1111 (Opi) season before we see volume drop in the last week of October.

After the wild weather the week before, we were bracing for a tough week regarding quality. However, despite almost every consignment of all berries being checked last week on inbound arrivals at retail DC…
Blueberries likely to peak as Strawberries start to increase in price on the East Coast.

Blueberries are likely to be at peak or just past, Strawberries are starting to increase in price on the East Coast, and Raspberries and Blackberries are starting to be harvested out of the Coffs Coast
Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion.

Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion. Strawberries have dropped volume week on week, but retail prices have come back with the expected pricing pressure from Blueberries. Raspberries have dropped volume nationally after the heat event, and Blackberries are behind week on week from a volume perspective.
Eureka Blueberries trials cardboard punnets to understand consumer acceptance.

Eureka Blueberries trials cardboard punnets to understand consumer acceptance.
Fresh produce consumer behaviour update by fiftyfive5

Hort Australia recently hosted a webinar presenting the findings from the fiftyfive5 survey of produce buyers. 95% of main grocery buyers have noticed price increase in produce and of these 57% believe prices have increased significantly. This is driven by the media coverage of cost of living pressures and contributes to an increased awareness of prices in store.