Raspberry resilience supports berry category amid mixed performance
Compared with last week’s broad-based pressure, this week shows a more polarised performance across the category. Total berry revenue has lifted modestly week on week despite a decline in overall volume, indicating strong growth in select lines is offsetting continued throughput softness elsewhere. Strawberries experienced a decline across both revenue and volume week on week. Volume […]
Berry Category in transition: Blueberries building as strawberries ease
The berry category is in a state of transition, with different berries moving through their respective
seasonal phases.
Overall, blueberries are shaping up to take over as the category’s primary growth driver, with
blackberries providing added support. Strawberries remain plentiful but are edging closer to seasonal decline, while raspberries continue to face challenges with consistency.
Mixed week for Berries: Blueberries rise, other categories ease back.
The berry category softened slightly this week, with total berry revenue down 1.8% and volume down 3.8%. Blueberries continued to lead the category, recording a 28.2% increase in volume and a 17.7% lift in revenue. This reflects a strong build in industry supply as we move toward full-season production, particularly from QLD, NSW, and VIC regions.
Blueberries dropped week on week, and we expect similar numbers again, but we are likely on our last main harvest of the 1111 (Opi) season before we see volume drop in the last week of October.
After the wild weather the week before, we were bracing for a tough week regarding quality. However, despite almost every consignment of all berries being checked last week on inbound arrivals at retail DC…
Shoppers are increasingly seeking promotions and limiting treats to manage the cost of living
Rising inflation and interest rates in Australia are influencing supermarket shopping habits, with cost-of-living pressures driving consumers to adopt resourceful strategies. This “new normal” includes a focus on value, where 60% of shoppers actively seek promotions, and 42% opt for cheaper cuts of meat. Many are limiting discretionary purchases, with a growing trend towards limiting …
Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion.
Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion. Strawberries have dropped volume week on week, but retail prices have come back with the expected pricing pressure from Blueberries. Raspberries have dropped volume nationally after the heat event, and Blackberries are behind week on week from a volume perspective.
Volume drops week on week for all berry categories
The volume has dropped week on week for all berry categories; however, compared to the same week last year, Blueberries and Blackberries are up, but Strawberries and Raspberries are significantly behind.
Supply of Standard Blueberries (125g) in NSW has increased, but not as much as we expected with the cooler weather.
Supply of Standard Blueberries (125g) in NSW has increased, but not as much as we expected with the cooler weather. Premium continues to hit new records for demand at current price points. Raspberry volumes fall off a cliff week on week and Blackberry volume moves sideways with the long cane production out of Southeast QLD.
Berries Volume rises with good weather
Blueberries volumes continue to rise with the good weather, Strawberries are fractionally up compared to the week before, Raspberries volumes continue to drop, and Blackberry production has dropped significantly vs the week prior.
Blueberry volume lowers along with strawberries but raspberries on the rise.
Blueberries had the lowest volume in the last 104 weeks (even lower than the previous week’s record). Strawberries are fractionally down compared to the week before, Raspberries are significantly back compared to the week before, and Blackberries move sideways.
