Blueberries reach the bottom as strawberries volumes decrease alongside raspberries and blackberries

Blueberries are now at the bottom of the season, and Strawberry Volumes have dropped
by 10% week on week. Raspberries and blackberries saw volumes decrease week on
week, but compared to last year, there was more volume around during the same period.
More customers shopping frequently dives growth in standard blueberries

Increase in customers and frequency of purchase driving growth in Standard Blues
Blueberries drop as Strawberries remain flat and Raspberries and Blackberry supply see less supply.

Blueberry volume continues to drop, and Strawberries remain flat. Raspberries and blackberries are seeing less supply due to poor growing conditions and the slowing down of the season in Tasmania, while northern production has increased week on week.
Easter weekend to see good demand for berries ahead of school holidays.

Easter Weekend should see good demand for Berries before the school holidays, with limited supply across Blueberries and Strawberries. Raspberries and Blackberries continue to move sideways with the transition from Southern Production to the North.
Supply for berries remains consistent with Raspberries and Blackberries set to increase.

Supply for Blueberries / Strawberries remains consistent however Raspberries and Blackberries continue to increase.
Demand for strawberries flatlines, as raspberries ramp up.

Demand for strawberries has flatlined post-back-to-school, blueberries from New Zealand have been stop-start due to biosecurity clearance timelines, and raspberries are ramping up.
Latest update for berry category

Learn the latest update from the berry category.
Humidity continues – but why?

Over the last two months, most conversations I have begin with, “How humid is it? I’ve never experienced anything like this before
Back to school should bring demand levels back to normal

Back to School across the country will bring demand levels back to normal after the difficult trading period after Xmas and Jan. What do we expect to happen next in the berry category?
Blueberry and strawberry volume and demand decreases as we see a spike in raspberries and blackberries towards Christmas.

Blueberry and Strawberry volume and demand have been flat across the week and are expected to continue. Raspberries and Blackberries continue to increase in volume in the coming weeks ahead of last year’s volume curve leading into Xmas.