Transition to 170g Blueberry punnets in VIC

The first day of sales for 170g blueberry in Vic was last Wednesday. Whilst it is still very early days (only 3 days of data) our latest data read up until Saturday shows an 20% uplift in the number of shopping baskets that the 170g made it into compared to the same day last week with the 125g pack size. Retail prices have dropped from $4.50 on 125g to $4 for 170g packs, and shoppers are recognising the great value and putting it into their shopping trolley. This is good news given Strawberries have been retailing at $2 a punnet.

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Berry Category in transition: Blueberries building as strawberries ease

The berry category is in a state of transition, with different berries moving through their respective seasonal phases. Overall, blueberries are shaping up...

Berry Category in balance: Strawberries and blueberries drive growth

Strawberries are once again the standout in the berry category, with strong growth in both revenue and volume helping to lift overall performance....

Costco 4% market share and growing

Costco first entered the Australian market in 2009 and now has 15 warehouses and 1.5 million members. The US retailer operates a membership...

Transition to 170g Blueberry punnets in VIC

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Berry Category in transition: Blueberries building as strawberries ease

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Berry Category in transition: Blueberries building as strawberries ease

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