Transition to 170g Blueberry punnets in VIC

The first day of sales for 170g blueberry in Vic was last Wednesday. Whilst it is still very early days (only 3 days of data) our latest data read up until Saturday shows an 20% uplift in the number of shopping baskets that the 170g made it into compared to the same day last week with the 125g pack size. Retail prices have dropped from $4.50 on 125g to $4 for 170g packs, and shoppers are recognising the great value and putting it into their shopping trolley. This is good news given Strawberries have been retailing at $2 a punnet.

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Momentum continues in berry category.

The berry category held steady this week, with strong growth in blueberries helping to offset

Mixed week for Berries: Blueberries rise, other categories ease back.

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Costco 4% market share and growing

Costco first entered the Australian market in 2009 and now has 15 warehouses and 1.5 million members. The US retailer operates a membership...

Blueberry supply builds rapidly as seasonal slowdown hits Raspberries

It was another big week for berries, with total category revenue up 12.4% and volume jumping 16.8%. Blueberries stole the show once again,...

Woolworths rolls out Scan&Go to QLD & VIC stores

After the successful trial of digital trolleys in selected NSW stores, Woolworths are rolling the Scan&Go trolley initiative to 25 stores in QLD...

Transition to 170g Blueberry punnets in VIC

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Costco 4% market share and growing

Blueberry supply builds rapidly as seasonal slowdown hits Raspberries

Woolworths rolls out Scan&Go to QLD & VIC stores

Aldi launches into delivery with DoorDash

Momentum continues in berry category.

Mixed week for Berries: Blueberries rise, other categories ease back.

Costco 4% market share and growing

Blueberry supply builds rapidly as seasonal slowdown hits Raspberries

Woolworths rolls out Scan&Go to QLD & VIC stores

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