Shoppers are increasingly seeking promotions and limiting treats to manage the cost of living 

Rising inflation and interest rates in Australia are influencing supermarket shopping habits, with cost-of-living pressures driving consumers to adopt resourceful strategies. This “new normal” includes a focus on value, where 60% of shoppers actively seek promotions, and 42% opt for cheaper cuts of meat. Many are limiting discretionary purchases, with a growing trend towards limiting …

Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion. 

Blueberries are expected to peak for 2-3 weeks, with retailers providing significant in-store fixture space and catalogue promotion. Strawberries have dropped volume week on week, but retail prices have come back with the expected pricing pressure from Blueberries. Raspberries have dropped volume nationally after the heat event, and Blackberries are behind week on week from a volume perspective.

Varroa mite outbreak spreads to Victoria 

A varroa mite outbreak, a destructive parasite that affects honey-bee colonies, has been confirmed in Victoria for the first time since the mite was discovered in NSW in 2022. NSW authorities declared varroa was endemic in NSW in September 2023 and authorities gave up trying to eradicate the pest

Fresh produce consumer behaviour update by fiftyfive5 

Hort Australia recently hosted a webinar presenting the findings from the fiftyfive5 survey of produce buyers. 95% of main grocery buyers have noticed price increase in produce and of these 57% believe prices have increased significantly. This is driven by the media coverage of cost of living pressures and contributes to an increased awareness of prices in store.